Career Summary
Dynamic and innovative marketing professional with 10 years of diverse experience spanning corporate and agency environments. Adept at crafting compelling marketing content that captivates audiences and drives results, consistently surpassing KPIs. Possesses a sharp, goal-oriented mindset with exceptional problem-solving skills. Demonstrates proficiency in both written communication and clean, impactful design.
Resume
Senior Creative Marketing Manager
Visit Pasadena
July 2018 - Present
• Establish viral social media campaigns that yielded a 2197% increase in user engagement and an 833% increase in views.
• Increase website page views by 31% YOY and users by 36% YOY.
• Develop comprehensive marketing programs for multiple social media accounts
• Own, lead, and execute all digital and print asset and content development, native and programmatic advertising campaigns, timelines, and budget based on target audience and trends
• Establish Pasadena's brand identity, voice, and creative direction through integrated marketing.
• Direct, plan, design, and manage projects including timelines and budget for visitor activations, tradeshows, events, advertising campaigns, and digital content
• Design and produce monthly e-newsletters to partners and stakeholders
• Responsible for all branding campaigns and strategy for Pasadena as a tourist destination for various target markets
• Implement and oversee eCommerce souvenir store including communication with vendors, designing products, sourcing inventory, monitoring online sales, and completing order fulfillment
• Prepares monthly and year-end marketing reports for websites and social media based on analytics and campaign data.
Digital Strategy Specialist
Andculture
Nov. 2017 - May 2018
• Produced TV branding commercials that won International Telly Awards and Bronze Telly Awards
• Responsible for increasing email/web leads by 54% YOY through Mailchimp
• Drove an increase in conversion rate by 35% YOY through PPC and display ads
• Achieved a 6-8% CTR on Google Adwords/PPC
• Spearheaded client branding campaigns and creation of website copy, display advertisements, and video content
• Presented monthly Google Analytics/SEM reports and trends to clients
• Audited websites and wrote content for SEO keywords, link building, and meta descriptions while improving user experience, functionality, and design
• Managed social media accounts for high profile clients
• Wrote and copyedited proposals
Digital/Product Marketing Specialist
Phoenix Contact
Nov. 2014 - Nov. 2017
• Crafted strategic, multi-year campaigns for 30+ company product groups
• Lead promotions for livestreams with 12,000+ viewership
• Exceeded new product line sales projections by 25% per year
• Grew existing customer base by 10% annually by restructuring the use of CRM to target leads
• Pioneered large-scale campaigns projects (months to years in advance)
• Utilized social media, mobile apps, paid media, blogs, Hootsuite, SEO optimization, and podcasts to promote product information, press releases, and company news
• Composed content for product marketing and vertical marketing landing pages
• Facilitated the creation of video content in support of global marketing campaigns and press promotions
• Acted as liaison between product marketing and communications team
• Reported stock, trends, and growth rate, to monitor the flow of B2B marketing
• Specialized in creating web, blog, case studies, white papers, and social media partnership content to be posted on third party websites
• Directed and produced promotional content for Facebook, Twitter, Instagram, and Vine
• Traveled with field sales to train distribution channels and attend industry-specific tradeshows
• Hosted a 6-part educational video series that garnered international recognition
• Designed product manuals, data sheets, brochures, etc. in both print and digital formats
• Planned supply chain logistics, inventory control, and procurement
• Analyzed sales data and presented monthly reports to the Product Marketing Manager
Skills
Skills and experience obtained throughout my career
01
Marketing & Advertising
Branding
Campaign Management
Communications & Public Relations
Content Strategy
Digital Marketing
Integrated Marketing
Product Marketing
Email & Retargeting
Event Promotion
SEO
03
Social Media
Facebook
Twitter (X)
Tiktok
Tumblr
Youtube
Sprout Social
Hootsuite
02
Graphic & Web Design
Adobe Photoshop
Adobe Illustrator
Adobe Indesign
Adobe Fresco
Adobe Premiere Rush
UX & Website Design
Wireframing
Wordpress
Videography
Photography
04
Advertising & Other
Facebook/Instagram Ads Manager
Google Adwords
Google Analytics (GA4)
eCommerce - Shopify
Simpleview CRM
SAP Business Objects CRM
Management